The Strategic Constraint Is Not a Lack of Security Products The MSP market already has a crowded security stack. The harder growth question is whether a cybersecurity vendor can make its offer economically and operationally useful to a partner. That requires a demand signal, customer outcome, delivery model, enablement, trust evidence, qualification, and measurement. Product capability is necessary, but only one layer of the system. Threat Research Raises the Value of Service Discipline ConnectWise’s 2026 MSP Threat Report describes identity, trusted tools, remote access, and software supply chains as important themes in the incidents and telemetry reviewed by its researc…
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