Discovery Is Faster. Validation Still Needs Confidence. AI-assisted research is changing how software buyers discover vendors. G2 reports that a growing share of software research now starts in AI-driven interfaces, while buyers continue to use cited sources and peer signals to validate what they find. [1] The implication for cybersecurity vendors is not simply to increase visibility. It is to ensure that visibility leads to evidence a buyer can inspect. Trust Has to Travel Inside the Buying Group The person who likes the solution is rarely the only person who has to approve it. A buyer may need to explain the choice to security, finance, legal, procurement, architecture,…
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