Outsourcing Is a Legitimate Operating Choice The FTC and NIST’s May 2026 small-business cybersecurity event included engaging a third-party vendor among the options organizations can consider when they cannot build every capability in-house. [1] This is useful because it is an operating choice, not a fear claim. A vendor can ask where an MSP or MSSP may help achieve a defined outcome without implying the customer is already exposed. Demand Becomes Valuable When It Can Be Named A broad phrase such as “SMBs need cybersecurity” is too general to monetize. A usable signal is specific enough to act on: a customer wants continuous monitoring, an MSP is expanding identity servic…
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