Executive Snapshot Kaseya’s 2026 State of the MSP Report says its survey of more than 1,000 MSPs found customer acquisition getting harder while cybersecurity and business continuity remained important growth areas. [1] MSP GLOBAL’s Summer 2026 benchmark also shows MSP priorities can shift quarter to quarter. [2] Leadership should treat “MSP security demand” as a hypothesis to validate continuously, not a permanent market condition. Security Demand and MSP Business Demand Are Not the Same A buyer may want stronger cybersecurity while an MSP may still be unwilling to add another vendor or service. Conversely, an MSP may want recurring-revenue growth while its customers do …
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